You're a Seeker, an Iconoclast,
a Rebel, a Free-spirit...
and you need high-level support.
Are you a coach, therapist or healer who doesn't know how to market yourself in a way that feels in full alignment with who you are?
Are you overwhelmed or easily distracted when it comes to promoting your services?
Have you just "been getting by" in your business or life, rather than powerfully thriving?
Do you want your work to be serving others with higher impact, but you don't know how to get there?
Are you afraid to be fully visible as your powerful, specific, radiant self?
Are you ready to shift your fears and receive deep support to brand or re-brand yourself with an organic business structure where you can thrive and grow?
Are you ready to stop playing smaller than you are? Are you willing and prepared to do the work on yourself and your business to be successful in all realms?
If you answered yes to any of the above, LET'S GO. There is no more time to waste, struggle through it alone, or bootstrap it by working ineffectively piecemeal.
You can have what you want, while offering your important services and gifts to others who need what you have.
A Nine Month Online Intensive to Thrive as a Soul Based, Creative Entrepreneur
This is an online, extremely comprehensive program designed specifically for launching and branding or up-leveling and re-branding a creative business or service.
This program is based on my twenty years experience as a successful creative entrepreneur, who has served others via depth-based theater, writing, story and business coaching/facilitating services. I earn six figures, travel frequently while continuing to earn, pursue my own creative projects and am in a positive, loving relationship.
But, I did not start out this way. In 1999, when I started this business, I was a single mother with full custody of a two year old, living in New Mexico, with no financial assets.
Within the first eighteen months in business, I coached and produced monologue shows in Santa Fe and NYC, got a book deal with a $30,000 advance, landed in Oprah's magazine, as well as received two $100,000 contracts to facilitate 'writing to heal' workshops on both the east and west coasts. My skills were not learned in business school. I studied theater. My skills were (and are) intuition and soul based, combined with identifying needs in the culture, titrated with my natural background and gifts.
How to identify and ground, your own unique combination of gifts and skills into OFFERINGS that SELL, is part of what you will learn in this program.
Now, almost two decades later, I have coached and facilitated over one thousand people in both creating businesses and sharing their stories in various forms. I learned a lot along the way, about all facets of creative entrepreneurship. Ultimately, it's about harnessing your own power and natural gifts into services that serve others and sell because of their deep value. Simple to say. Not so simple to act upon - especially if you're working in a vacuum.
This group was created for YOU to take a DEEP DIVE with me for nine months and make this the year your life takes off, your business comes together and begins to thrive, once and for all.
My ideal clients are: writers, healers, performing artists, psychotherapists, shamanic practitioners, and professional coaches of any kind. I work with mature women (that is not a reference to chronological age!) with a passion for serving at a high level in both practical and esoteric realms.
There is a screening process/phone interview with me, Tanya Taylor Rubinstein, to apply for the group. There is also a three month trial phase of the program to ensure that you are a great fit for the program and the program is a great fit for you.
What makes this program different?
My speciality is in working with women who have deep creative and spiritual leanings, with a passion to turn their wisdom and depth based offerings into holistic, sustainable, financially thriving, entrepreneurial businesses.
This is the path of the deep creative, the alchemist, the artist, the teacher, coach and healer. I love nothing more than supporting powerful women in creating organic structures that work for them. This is a way to create ongoing and systemic shifts that bring you immediately into alignment with your purpose/vision/financial abundance and emotional well-being.
I work as a leader/coach in a holistic way. The behind the scenes writing, healing and ritual you will be guided through is as important as the structures we will put in place to ground you, your focus and your offerings.
In addition to me, you also get the expertise of my virtual assistant, (and creativity coach and healer in her own right) Kerri Lowe. Kerri Lowe has trained with me on solo performance work and transformational monologue work. I have taught her everything I know. With her background in online content production and marketing for small businesses and creative female entrepreneurs, she is an excellent resource and guide for you all.
Who Am I?
Tanya Taylor Rubinstein
Tanya’s work was featured in Oprah Magazine, on NPR, in Spirituality and Health and on the CBS Early Show. Her book, The Cancer Monologue Project, was endorsed early in her career by the likes of high profile spiritual leaders, writers and performers including Marianne Williamson, Dr. Bernie Siegel, Rachel Naomi Remen and her mentor, the late Spalding Gray.
She has taught solo performance at intimate retreats with creativity/writing gurus, Anne Lamott, Julia Cameron and Natalie Goldberg. The most recent solo show she directed, has toured nationally to amazing reviews all over the country (Cidny Bullens’ Somewhere Between: Not an Ordinary Life) and was endorsed by Sir Elton John. She has literally worked with hundreds of solo performers, monologists, writers and "regular" people to express their life stories.
She has been a business mentor and coach for story coaches, actors and what she has coined, deep creatives. At heart, her approach is holistic, intimate and soul/story based. Her vision is to support people in being uniquely and transparently themselves. This is how genuine brands are built, through gifting each other with our authentic vulnerable selves and creating all of our services and offerings from that true place.
Kerri Lowe is a writer/performer, story coach and content strategist who helps women claim their creative voices. She has performed a full-length one woman show, The Only Thing You'll Lose and her poetry has been featured on websites like Everyday Feminism and Upworthy. She has performed her poem "When I Have Gumption" at the Omega Women and Power Retreat as well as Feminist.com's 20th Anniversary.
She leads group creativity and writing workshops online, as well as coaches individuals on their story-based performances, podcasts and content to support their businesses.
The Components of this Program:
In Business Alchemy you'll learn and experience the power of titration. Titration is a medical term that I often use with my clients. It means the right concentration of chemicals needed to produce the desired reaction. It's about potency and alchemy, which I have found is best done through the balancing of "Front of House" work and "Back of House" work.
Front of House work is the more masculine side of taking action and getting things done. Your marketing, your offers, making sales. It's about the yang principle.
Back of House work is more feminine. It is about personal growth, being able to receive, and shifting outdated belief systems that keep you small.
Doing work on both sides of this coin is essential and the only way that you can become a true manifestor and actualizer in your creative business and life.
“Front of House” Topics:
*Creating Offerings That Sell
*Finding and Sharing Your Brand Story
*Vision and Mission
* Connecting with Deep Purpose
* Creating Meaningful Content
*Visibility and Social Media
*Attracting Clients, Live and Online Strategies
*Money: Asking For It, Setting Your Prices, Talking to Clients About It, Receiving It
*Standing Out: A Specialized Creative Project That Elevates and Expedites Growth in All Areas
*Ongoing Holistic Marketing
*Essential Writing: Developing and Deepening Your Voice and Practice, Necessary For All Aspects of Your Business
*Receiving Help: Who Do You Hire? When? What's Possible on a Budget?
*Creating a One Year and Three Year Plan and Step-by-Step Strategies
* An Exciting LAUNCH
"Back of House" Topics: (The Work Behind the Work)
* Ways to Break Through Issues Around Shame, Belonging and Visibility
* Writing Practices for Transformation and Forward Movement
* Accountability to Support Positive Action and Self-Care
* A Supportive Community of Powerful Soul-based Women
* Practice of Intention-setting and Spiritual Support
* Recognizing and Dissolving Outdated Belief Systems that Keep You Small
* Embodying your Wholeness and Shifting Stuck Energy Through Movement, Writing and Awareness
This is a nine-month program, a length of time that allows for deep gestation and birth of a business. With a mix of group and one-on-one-calls, plus a private Facebook group, you will feel supported throughout.
Each month you will receive:
- Two 90-minute Group Calls with Tanya Taylor Rubinstein and Kerri Lowe (with occasional special guests/experts based on the group’s requests & needs.) Calls take place on Thursdays at 8pm EST.
- One, 60-minute One-on-One Call with Tanya (in first two weeks of the month).
- One, 60-minute One-on-One Call with Kerri Lowe (in the second two weeks of the month).
The group calls and one-on-one calls with me will address all of the topics above, from ongoing holistic marketing, to creating offerings that sell and effective websites. Alongside the “Front of House” work, I lead “Back of House” work, or “The Work Behind the Work” - this is the building of your consciousness, courage, connection to self, source, and your own intuition, which is essential to being a successful creative entrepreneur who creates not only a lucrative business, but one she loves as well.
My right-hand woman, Kerri Lowe, will be meeting with you once a month to help you implement what we discuss in our work together. She is a story coach and storyteller in her own right, who works with women to bring their creative projects to life, supporting in technical, creative and some might say, magical ways. She is truly a jill-of-all-trades (in this particular realm), as you will soon learn.
After our one-on-one session, I will send Kerri an email with what I think you might need help with, and you can do the same. Every session will be entirely unique to you.
Here are various ways she can offer support.
- Technical know-how. Need to set up an email list? Learn how to use your Squarespace or WordPress site? Edit video? Start a podcast? Set up an email automation sequence or sales funnel? Set up a webinar? Kerri has done all of these things and more. She can spend time training you and also send you screenshare videos with instruction so that you aren’t left on your own. (She is a content production expert, not a web designer, and does not provide design or coding.)
- Working with a Virtual Assistant. Best practices. What you should and shouldn’t hire for. Developing systems to work with your VA. Kerri has connections to other VAs that she has worked with/trained and can offer introductions.
- Content Creation and Feedback Need to write a bio? Some copy for your sales page or autoresponder? Work on your content? Kerri can help with ideation, editing, and shaping your piece within the allotted hour.
- Universal Health Principles™. Kerri is pre-certified in Universal Health Principles™, a system to support optimal health and communication within the body. Kerri’s training allows her to “tune into” your body (yes, even over a video call!) to find where your body is ready for an “upgrade” and where new energy wants to flow. This is a holistic practice that views the body from a physical perspective, as well as an energetic, emotional and environmental perspective. This work will help you process stuck emotions, release limiting belief systems and step into powerful new permissions of what is possible for you and your life. It's the perfect tool to move you through blocks that come up in putting yourself out there online and through your content and offerings.
Tanya is a dynamo! She understands story as a mechanism for soul growth and has a willingness to coach outside-the-box. Her methods allow for an organic process to unfold, which I value greatly. Tanya's ability to hold space for my deepest desires has been the most valuable part being coached as I complete my one woman show, Becoming Anneli, and develop my own story coaching business.
I first met Tanya in 2014 at The Black Mesa writing conference in Santa Fe where she was one of the presenters. I had come to this workshop for inspiration and community, hoping to learn something that would help me focus on one of the many creative projects I'd begun, but never finished. When Tanya stood before the group and asked us, "How many of you have unfinished projects?" I and dozens of other women raised our hands. What she said next struck me to my core. "When you abandon your projects, you abandon yourselves." As someone who had been abandoned as as child, those words moved me. After the conference those words stayed with me and I knew I had to connect with this woman who had uttered such a profound truth. I called her and we talked about her work with storytelling and coaching, the power of completion, and what it could mean to "live into and embody" my story.
After talking with her, I knew that I needed to work with her in two important ways -- to find the strength to complete my own project and to learn how to help others do the same. Under her direction, I would write and perform a one woman show -- a "memoir on steroids" as Tanya described it. And I would go on to work with Tanya to develop my own story coaching business. Not only has Tanya helped me complete one of the many unfinished projects I had when I met her two years ago, she coached and directed me in the performance of a one woman show "Chalkdust," based on my experiences as a young white teacher learning from my students in the African American community -- something that I had been working on in solitude and silence for decades. Working with Tanya on "Chalkdust" changed my life. No longer was I someone who wanted to do a one woman show, I was someone who had done it! That was a huge breakthrough in my life and gave me the confidence to share what I learned with others. And as I took my story out into the world, sharing it with other educators, I realized the power of my play to inspire other teachers to tell their personal stories.
My current work with Tanya, where she is helping me develop my own story coaching business, is a culmination of all of my life's experiences --- my teaching career, my writing, my personal journey -- helping other people tell their stories is a way for me to share my knowledge and to become whole. Coaching others to mine for, develop and tell their own stories for healing and transformation has been Tanya's life's work. She has lived every aspect of the process, worked with countless people and helped birth thousands of stories. What an act of generosity that Tanya is offering all of her accumulated knowledge and wisdom to people like you and me who want to move this work forward in our own way."
I hired Tanya to develop and direct my solo show musical. It was the most rewarding project of my life. So I decided to go deeper with Tanya. I trusted and respected her. I hired her to work with me one on one to develop a business.
Tanya is a steady compass that holds me to my deepest dreams. When I want to abandon myself, Tanya is there to hold my feet on the ground. Tanya is adept at addressing the “the work behind the work”…the fears, roadblocks, and issues. She is a safe space for me to push through it all. Tanya is an expert in leading Storytelling Workshops. She coached me through the process of leading workshops, providing curriculum and support.
Tanya is very generous! She lives by her mantra to get her clients to completion – whatever it takes. She goes above and beyond. This is not a cookie cutter business plan. Tanya is committed to developing your own unique business and vision.
Tanya models successful entrepreneurship for creatives. She not only gives you a business model but she leads you towards the most important aspect of your business: your highest vision, your highest consciousness, and your most generous and loving self. She will help you develop a business that not only makes money but helps people and changes the world for the better. Working with Tanya is a blessing and valuable investment.
Sign Up Details & Bonuses!
Business Alchemy begins January 2018, but admission is rolling so you can join anytime as long as we have a spot available.
The cost is $7970, paid as $797/month for 10 months. You can also pay upfront for $7500. The course comes with two bonuses.
- Access to S-School, Tanya's online master course in becoming a story coach and marketing yourself in your business, as well as completing large creative projects. An extensive 10-module course with videos, worksheets and sample curriculum from Tanya's story coaching practice, S-School houses all of the information and inspiration you need to stay connected to the work before Business Alchemy starts and for long after. (Note that the S-School bonus does not include the 3 private calls with Tanya that someone receives if they buy it independently for $1895).
- 45-minute Universal Health Principles™ session with Kerri Lowe. Kick off the program with a mind-body upgrade. A form of energetic healing, Universal Health Principles will improve the communication in your body and bring stuck emotions and belief systems to the surface gently so they can be processed. Release what is holding you back and step into your power.
Book a call at the link below to have a conversation to help determine if this group is right for you.
Lifetime Access to S-School
S-School gives you everything you need to create a thriving professional story business.
We start with the foundations of story coaching, covering all the specifics of solo performance, memoir, story coaching for business, creativity coaching, and transformational storytelling. Then, we cover all aspects of creating and maintaining a thriving story coaching business, from marketing and branding, to attracting ideal clients, to creating live and online events and what to charge. S-School will help you learn how to earn your worth, identify your story niche, and create services around it.
S-School is made up of 10 Modules with videos, worksheets, assignments and bonus sample curriculum that Tanya uses in her workshops and programs.
Module 1: An Introduction to Story Coaching
Module 2: Story and Stage Coaching (coaching solo performance)
Module 3: The Art and Soul of Memoir
Module 4: Coaching Transformational Storytelling
Module 5: Brand Coaching for Entrepreneurs and Conscious Business
Module 6: Brand Story and Organic Business Essentials - Part One
Module 7: Brand Story and Organic Business Essentials - Part Two
Module 8: Making Money, True Prosperity and Vision
Module 9: The Value of Doing Your Own Creative Project / Creating an Online Program
Module 10: Synthesis: Success By Being Your Most Authentic Self
African Proverb: We go faster alone. We go farther together.
Dear Soul Based Entrepreneur~
If you are ready to release step fully into YOUR NEW STORY about how far you can go, how visible you can be, how much money you can generate and how much service you can offer, as well as how much positive impact you can have, this program could be the miracle you have been praying for.
I've poured all of my heart and soul, as well as my experience of almost twenty years as a creative entrepreneur into this offering. My gift is in supporting people to completion of BIG PROJECTS. I know what that takes. I'm in it for the long haul.
That is why, unlike most coaches, I am including behind the scenes emotional and spiritual work to the package. What good is the perfect online tool if you are stuck, paralyzed in fear, unable to use it?
My model is to work holistically, from the inside, out. It takes inspiration, clear structures and consistent action to make a dream into a manifested reality. It also takes deep support on a regular, consistent basis to create meaningful offerings, attract the right clients, and create content and make yourself visible for the long haul.
Also, where else are you going to get all the tools to support you in creating/expanding yourself and your soul centered business and get real life, technical, nitty gritty support from my own personal assistant? Kerri Lowe will teach you where you need support in your business and how to receive it. She's going to support you in implementing your vision and services in a grounded practical way. Having her onboard with us is a game changer.
My work is a devotion, an offering to the world from my soul and heart. If you feel the same way, and are ready to succeed on and off-line, let's talk and see how we can support you.
Already spoke to Tanya and ready to make payment?